Welcome Lead Expansion Program Agents!

As part of the Lead Expansion Program (LEP), you qualify for discounts on high-intent, qualified consumers delivered directly to you from All Web Leads!
AWL can provide Farmers representatives with auto, home, business and life leads. There’s no better time to partner with AWL! To learn more, call 1-888-522-7355.

Lead TypeRetail**You Pay
Auto Preferred Plus$15.75$4.00
Auto Preferred$13.00$3.50
Auto Standard Plus$10.00$3.00
Auto Standard$7.00$2.50
Homeowners$17.00$4.00
Renters$10.00$3.00
Business$19.00$6.00
Premium Life$17.96$11.00
Standard Life$16.16$10.00
Final Expense$12.56$7.00
Substandard Life$9.86$7.00

**Prices are after the LEP discount and cost share (when applicable)